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累了就休息,但不要放棄:我與 Blog 的 17 年長跑
今天想和大家談談「休息」這件事。
如果你關注了我一段時間,你可能從來不覺得我有休息的時候。因為你總是見到我出現在每一個平台,而我也很自豪地贏得了大家對我「勤奮」的讚賞。
但你記不記得(或知不知道),我還有一個 Blog?(就是你現在看著的這個)
事實上,我和我的 Blog 已經走了很遠很遠的路。
我是在 2009 年 8 月 16 日 開始寫 Blog 的(別問我為什麼記得這麼清楚 LOL)。
從 Yahoo Blog(可能你太年輕未聽過 😂),搬到 Blogger,再到現在擁有自己的 hakmebeauty.com。
這是一段足足 17 年的旅程。天啊,17 年了!
由一星期 5 篇到 0 篇 (The Burnout)
最初幾年,我很勤奮,一星期出 5 篇文。
後來有好幾年,產量變成了 0。
那段空白期是有原因的:2013 年我開始了 YouTube,那個平台需要極大的專注力(那邊一星期要出 2-3 條片!);之後開了 Hakme Beauty 實體店,生活變得瘋狂忙碌;還要兼顧 Facebook 和 Instagram,每一處都需要我的心力。
加上我堅持寫雙語,你花 5 分鐘看完的文章,我可能要花 2-3 小時去撰寫。
慢慢地,我開始懷疑:大家是不是更喜歡看影片多過文字?
慢慢地,我會想:所有話題都在 YouTube 講過了,還有誰會花時間讀長篇大論的文字?
我累了。 我不想再寫,因為那實在太花時間。
我覺得自己被掏空了,好像真的再也沒有什麼話想說了。
給自己一個悠長假期 (The Long Vacation)
雖然每次打開寫作頁面都感到一陣空虛,但我從來沒想過要徹底放棄它。
每一年年初,我都會對自己說:「今年要花點時間在 Blog 上!」
但結果什麼都沒發生。為什麼?
因為每當我打開網站,那種空虛感依然存在。我依然覺得自己無話可說。
但有趣的是,我內心深處從來沒想過要放棄。
幾年前,心裡有一把微小的聲音對我說:
「沒關係的。不知道寫什麼也沒關係。時機到了,靈感自然會來。現在就好好享受這個悠長假期吧!」
文字的力量 (The Power of Words)
直到有一天,靈感突然來襲,我打開 Blog 開始打字。
那一刻,一陣寧靜感湧上心頭。 我感到前所未有的平靜。
突然間,我感受到影片和文字的分別。尤其在這個嘈吵的世界:
影片是娛樂的,是喧鬧的;但文字是平靜的,是無聲的。
當大家想靜靜地閱讀一個產品的詳細評價,或者想沉澱下來閱讀一些心靈文字時,文字依然有無可取代的地位。
就在那一刻,一切都想通了!
靈感就像下載一樣源源不絕地湧入我腦海!
我不再是強迫自己去寫,我是真的有想法、想創造價值。
數據也告訴我,你們喜歡這些內容:網站流量 (1月 vs 12月) 增長了 158%! 😱
這個進步值得慶祝(所以我去 Shopping 獎勵自己了 😂,遲些 YouTube 開箱!)。
我很開心我創造了價值;我很開心數字在上升;我最開心的是:我當初沒有放棄!
給正在瓶頸期的你
我們都是凡人,我們都會累,即使那是你最有熱情的事,也會有感到疲憊的時候。
但關鍵是:
如果那是你的真愛,你不會因為一時的低潮而放棄。
累了,就休息一下。
去呼吸新鮮空氣,退後一步看大局,甚至什麼都不做,靜待下一次靈感到訪。
學會休息,而不是放棄 (Learn to Rest, Not to Quit)。
共勉之。✨
【English Version】When You Are Tired, Learn to Rest, Not to Quit
Today I want to talk about something we rarely discuss in this industry: Rest.
If you have followed me for a while, you might not think I ever rest. You see me everywhere, constantly creating, constantly showing up. I have proudly earned the “Hard-Working” badge from many of you over the years.
But do you remember (or do you know) I have a blog? (The thing that you are reading now…)
My blog and I have come a really long way. I started blogging on 16th August 2009.
From Yahoo Blog to Blogger, and finally to my own site, hakmebeauty.com.
It has been a full 17 years. My god, 17 YEARS!!!
From 5 Posts a Week to Zero (The Burnout)
I went from publishing 5 blog posts a week to zero for years.
Why? Life happened. YouTube happened (churning out 2-3 videos a week!). The physical store opened. Facebook and Instagram demanded my constant attention.
Writing bilingual posts took hours of deep focus, and slowly, doubt started to creep in.
“People prefer video now,” I told myself.
“I’ve already said all of this on YouTube. Who is going to read paragraphs of text?”
I was tired. I didn’t want to write anymore because it felt like an endless drain on my time.
I felt empty. I felt hollow. I truly felt like I had nothing left to say.
The Long Vacation
Every New Year, I would promise myself: “This is the year I get back to blogging!”
But every time I opened the website, that emptiness stared back at me. I froze.
However, interestingly, I never wanted to give up.
Deep down, I knew this wasn’t the end. A couple of years ago, a little voice inside me whispered:
“It’s OK. Not sure what to write? That is OK too. It will come when the time is right. Just enjoy the Long Vacation.”
The Power of Words
Then one day, out of nowhere, inspiration struck. I opened up my laptop and started typing.
A serenity washed over me. I felt a peace I hadn’t felt in years.
Suddenly, I understood the difference between video and text, especially in this loud, noisy world.
Video is entertaining; it is “in your face.” But text is peaceful; it is quiet.
Sometimes, people want to quietly read a detailed review or sit with a thought-piece. Words have a power that video cannot replace.
And just like that, it clicked. Inspiration started downloading to me constantly!
I am no longer forcing it; I am creating value because I want to. And the numbers show you feel it too: Website traffic increased by 158% (Jan vs Dec)!
That improvement deserves a celebration (I treated myself to some shopping – unboxing soon! 🛍️).
I am happy I am creating value. I am happy the numbers are growing.
But most importantly, I am happy that I didn’t quit.
To You, Who Are Tired
We are all human. We all get tired, even of the things we love most.
But here is the key:
If it is your true passion, you don’t quit just because you are in a rut.
Yes, take a break. Get some fresh air. Step back so you can see the bigger picture. Even do nothing at all until the inspiration strikes again.
Learn to Rest, Not to Quit.