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做生意，對我來說，真的是一場非常特別、甚至帶點奇幻色彩的旅程。
有時候深夜靜下來回頭看，我會覺得命運的安排奇妙得讓我有點不知所措。
【15歲那堂靈魂出竅的數學課】
時光倒流到我 15 歲的那年，我坐在中學的課室裡。台上的數學老師在講些什麼，我的腦袋是一句都聽不進去，於是我開始在筆記簿上「發夢」。
我拿起筆，憑著直覺在紙上畫了一幅草圖——那是一間店舖。圖裡面的空間劃分得清清楚楚：這裡賣護膚品，那裡賣衣服、賣手袋；角落裡放著幾張沙發，可以讓人舒舒服服地坐下來喝杯咖啡、聊聊天。畫完之後，下課鐘聲響起，我也隨手合上筆記簿，把這個天馬行空的白日夢忘得一乾二淨。
然後，時代變了。網上分享獲得了關注，我開始自己寫文章、自己研究拍片、自己建網站，在沒有任何預算和計劃之下，就這樣走上了所謂「KOL」的旅程。
那時候的生活真的很單純，每天就是寫、就是拍。我還記得自己窮得每天只能吃燒賣的日子，但我不覺得苦，更沒有覺得委屈，因為內心那股想分享、想創作的欲望，是滾燙的。
後來，因為想把真正好用的產品帶給大家，我創立了 Hakme Beauty。 再後來，因為疫情的衝擊和種種機緣巧合，我又做起了 Hakme Luxury。
直到前幾天，我突然想起 15 歲時在筆記簿上畫的那張圖。我猛然驚醒——原來在我不斷「煮到埋嚟就食」、見招拆招的折騰底下，那間 15 歲時幻想出來的店舖，竟然已經在現實中默默成真。
【光環背後的崩潰，與我對「信任」的敬畏】
看在旁人眼裡，我這條路好像走得順風順水，帶點令人羨慕的傳奇色彩。 但只有我自己知道，這條漫長的路上，甜酸苦辣、甚至內心無數次的崩潰，到底有多真實、多深刻。
做生意背後有太多預計不到的突發情況。每天一睜開眼，無數的難題和決策就在等著我。曾經有很長的一段時期，我覺得自己臉上的笑容比以前少了很多；也曾經有過很多個深夜，我看著天花板，內心是處於完全崩潰的邊緣。
我知道，一個 KOL、一個品牌創始人身上的「光環」，全部都是建立在網友的信任之上。而信任，是這個世界上最昂貴、也最容易被揮霍的奢侈品。
我從來不當大家是傻的，我也討厭那些把消費者當成割韭菜工具的商業手法。 這個世界很現實，KOL 嘅光環是網友的信任。能欺騙你一次，也絕對無法再欺騙你第二次。
沒有人會純粹因為支持一個人，而盲目地去買一些很爛、毫無價值的產品（最少我自己絕對不會）。也更不會有人因為喜歡一個人，就盲目地我講什麼、她就做什麼。
這就是為什麼，我一直堅持當「白老鼠」。我親自為公司把關，自己選品、自己試用，產品都要在我的皮膚上過關，我才推薦給你們。而在 Hakme Luxury 的範疇，我們也盡最大努力，去指出二手產品所有不完美、有瑕疵的部分，絕不隱瞞。
這一切的執著，是因為我從來沒有將你們的支持當成理所當然。
【 Passion：當現實與理想背道而馳時的唯一救贖】
做生意是一場長遠的修行，它從來不是靠一張訂單去定生死，也不是用一天的業績去定輸贏。
我相信只要我們的產品能真正改善你的皮膚，只要我們誠實地面對 Luxury 的每一個不完美，你們自然會感受到我們的用心，並成為我們的長期客人。這不是因為你們要盲目支持「黑咪」這個人，而是因為我所做的一切，為你的生活帶來了真正的價值。
這條路確實好漫長，我也還在日復一日地學習、修正和成長。 每當有人問我：「黑咪，做生意這麼多年，你覺得最重要的是什麼？」
我的答案從 12 年前到今天，從來沒有變過。 就是：「Passion (無限熱情)！」
因為當你每天面對的現實難關，與你所期望的方向完全背道而馳的時候，那種讓人想放棄、想逃避的無力感，是如此真實而令人窒息。在那些最黑暗、最想哭泣的時刻，唯一能支撐著你，讓你在第二天清晨依然努力睜開雙眼去面對世界，就只有最純粹的熱情。
如果沒有這份 Passion，我早就支持不住了。
現在想起來，我真的很想對那個 15 歲在數學課上畫畫的自己說一聲謝謝。 多謝你，在宇宙中悄悄種下了這一粒種子。 好多年後的我，終於有能力去培育它，看著它在風雨中茁壯成長。
願我們在各自跌跌撞撞的旅程中，都能忠於自己，守護好心中的那一團火。
【ENGLISH VERSION】MY 12-YEAR BUSINESS JOURNEY – FROM A 15-YEAR-OLD’S DREAM SKETCH TO A DUAL-BRAND REALITY (ON PASSION)
To me, doing business has been a truly wondrous, somewhat lonely, and highly fantastical journey.
Sometimes, when I sit alone at my desk late at night, staring at the pitch-black streets outside, and look back at these past 12 years, I feel overwhelmed by how beautifully and strangely destiny has unfolded.
【THE SOUL-FLIGHT MATH CLASS AT 15】
Let’s wind back the clock to when I was 15 years old, sitting in a high school math classroom. My math teacher was lecturing, but my brain was completely tuned out, my soul already drifting out of the window. So, I took out a pen and quietly began to daydream in my notebook.
Guided by pure intuition, I sketched a shop. In the drawing, the layout was clear: this section sold skincare, that section sold clothes and handbags; and in the corner, there were cozy sofas where people could sit back, enjoy a cup of coffee, and chat. When the bell rang, I closed the notebook and completely forgot about this wild daydream.
Then, the world changed. I somehow gained attention online, began writing, filming, and building my own website. With zero budget and zero grand plans, I embarked on the journey of what people call a “KOL.”
Life back then was incredibly simple. I just wrote and filmed every single day. I still remember the days when I was so broke that I could only afford to eat a few cheap siu mai from the street corner to get by. But I never felt bitter, nor did I feel self-pity, because the fire inside me to create and share was burning hot and pure.
Later, because I wanted to bring genuinely effective products to everyone, I founded Hakme Beauty. Later still, through the impact of the pandemic and unexpected turns of events, I started Hakme Luxury.
It wasn’t until a few days ago, that I suddenly remembered that sketch from when I was 15. It hit me like a lightning bolt—through all the trials, errors, and pivots where I simply dealt with whatever life threw at me, that dream shop from my teenage years had quietly become my reality.
【THE CRUSHING COLLAPSE BEHIND THE GLOW, AND MY REVERENCE FOR TRUST】
To outsiders, my journey might look seamless, even carrying a touch of enviable legend. But only I know how real and how deep the sweet, sour, bitter, and spicy moments—and the countless emotional collapses—have been on this long road.
Running a business is not a walk in the park. There are far too many unpredictable crises. Every morning I open my eyes, countless problems and decisions are waiting for me. For a very long time, I felt like the smile on my face was fading. There were so many nights when I stared at the ceiling, completely broken inside.
I know that the “halo” of a KOL, or a brand founder, is built entirely on the trust of the audience. And trust is the most expensive and easily squandered luxury in this world.
I have never, and will never, treat you as fools, and I certainly don’t think you can’t see through things. If you treat others as fools, you are actually the foolish one. This world is incredibly real. A KOL’s halo is built on the audience’s trust—if you trick them once, you will never, ever get a second chance.
No one is going to buy a terrible, valueless product simply to “support” a person (at least I never would). And no one is going to blindly follow and do whatever someone says just because they like them.
This is why I insist on being the “guinea pig.” I personally act as the gatekeeper for our company, curating and testing products myself. It has to pass my test before I have the confidence to recommend it to you. At Hakme Luxury, we also do our best to point out every single imperfection and flaw in our pre-loved items, with zero cover-ups.
All of this obsession—even stubbornness in the eyes of others—is simply because I have never taken your trust for granted.
【PASSION: THE ONLY SALVATION WHEN REALITY AND IDEAL COLLIDE】
Business is a marathon. It is never defined by a single transaction, nor is it won or lost by one day’s sales performance.
As long as our products genuinely improve your skin, and as long as we honestly present every imperfection at Hakme Luxury, you will naturally feel our heart and become our long-term companions. This isn’t out of blind support for “Hakme” as a person, but because what I do brings real, tangible value to your life.
This road is indeed very long, and I am still learning, correcting, and growing day by day. Whenever people ask me, “Hakme, after doing business for so many years, what do you think is the most important element?”
My answer has remained identical from 12 years ago to this very day. It is: “Passion!”
On the entrepreneurial path, when reality and the daily struggles you face drag you in the complete opposite direction of your dreams, the sense of helplessness is incredibly real and suffocating. In those darkest, most tearful moments, if you don’t have this extreme passion burning from deep within, it is impossible to force your eyes open the next morning and face the world. More importantly, it is the only thing that sustains you through those endless, grueling low points.
Without this passion, I would have broken down a long time ago.
Looking back now, I really want to say a huge thank you to that 15-year-old girl drawing in math class. Thank you for quietly planting this seed in the universe. Many years later, I finally have the strength to nourish this seed, watching it grow and be resilient in the wind and rain.
May we all remain true to ourselves on our respective bumpy journeys, and protect the fire burning within our hearts.
