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大約兩年前（2024年），我曾經很認真地問過自己一個問題：「我是不是應該放棄？」
我想這對每一個創業者來說，都是必經的黑暗時刻。（雖然當時那個「天真」的我沒想到，原來低處未算低 😂）。那一刻，覺得所有事情都不順利——經濟環境差、品牌庫存出問題… 你說得出的壞事都發生了。
於是，就像每一個理智的正常人一樣，我坐在辦公桌前，問了自己那個大哉問：「Should I give up?」
理智 vs. 瘋狂 (The Sane vs. The Insane)
我知道，網上有無數的文章、書籍、專家都在教你：「要及時止蝕」、「如果 XX 個月沒結果就該離場」、「做人要理智，不要天真」。
我對自己說：OK，如果我現在放棄，我會做什麼？
以我的資歷和執行力，要在外面找一份工作 (Job) 絕對不難。
但問題是：我甘心只是做一份工作嗎？(Do I want just A JOB?)
雖然每天都在處理一堆棘手問題，壓力大到透不過氣，但說實話，我依然覺得自己是幸運的。我可以親自試用產品、決定什麼好物能進店、還有一班即使在逆境中依然努力令事情 Work 的好同事。
直到有一晚，我在 Feed 上看到 Steve Jobs 的一段訪問。他說：
「所有理智的人 (Sane people) 都會選擇離開，剩下來繼續堅持讓事情發生的，只有我們這些瘋子 (Insane people)。」
那一刻，我確認了：是，我就是那個瘋子。
我投入了、我承諾了，所以我必須讓它發生。
你的直覺知道答案 (Trust Your Gut)
當思考「該不該放棄」時，我覺得沒人能給你答案。只有你的直覺知道。
如果你試過，覺得「OK 啦」，而放棄了你也不會失眠，那你大可以放手，去尋找你真正的熱情。
但對我來說，在這個人生章節，「放棄」不是一個選項。
沒錯，放棄是最容易的路，但那不是我的選擇。我相信商業是一個循環（有高有低），我也相信要成為一個成功的企業家，我還有很多東西要學。
如果我現在放棄，我不單是放棄了一盤生意，我是放棄了讓自己成長、變得更圓滿的機會。如果我放棄，就等於我親手殺死了自己的夢想和那個更好的自己。
強大來自泥濘 (Strength comes from the Mud)
我們都知道，人在最黑暗的時候學得最多。所以我選擇留在這場遊戲裡。
我想通了一件事：
你不會因為選擇舒適而變得強大；你之所以強大，是因為你選擇了走過泥濘和污垢，甚至沿途受幾次傷，依然繼續前行。
時間快轉到今天的 2026 年。
兩年後的今天，我還在這裡，Hakme Beauty 還在這裡。
我依然每天在學習，依然在泥濘中掙扎前行，但我比以前更有韌性，更有決心去扭轉局面。
給正在掙扎的你
不知道誰現在正處於人生的十字路口，但我希望你知道：You are not alone!!! (你並不孤單)
外面的聲音很吵，專家的建議很多，但沒有人比你更清楚自己內心的渴望。靜下來，誠實地問自己那個問題。
如果你最終選擇了「留下」，請不要回頭，不要猶豫。
穿好你的盔甲，帶著你的恐懼與勇氣，全力以赴地打這場仗。
這幾年我有一句座右銘，送給大家：
「付出大到連宇宙/上天都無法忽視你的努力。」
【English Version】Should I Give Up? My Answer to the Biggest Question
Two years ago, I asked myself the question that haunts every entrepreneur: “Should I give up?”
I think this is a rite of passage during our darkest times (though the naive me back then didn’t realize the darkness could get even pitch black!). There was a moment when it felt like the walls were closing in—the economy was struggling, brands had stock issues… you name it, it went wrong.
So, like any sane person would, I sat at my desk and stared at the ceiling, wrestling with that one terrifying question: Is it time to quit?
The Sane Choice vs. The Insane Choice
I know there are countless books and experts out there “advising you” to be rational:
“Cut your losses early.”
“Don’t be naive. Know when to fold.”
I asked myself: OK, if I give up today, what happens next?
With my experience and execution skills, getting a job wouldn’t be hard. But do I want just A JOB? Just a paycheck?
The truth is: despite the daily chaos and the overwhelming pressure, I still feel blessed. I get to test products I love, curate the best for my store, and work alongside my amazing team who are fighting just as hard as I am.
Then one night, a Steve Jobs interview popped up on my feed. He said something that struck me like lightning:
“All the sane people would choose to leave, leaving us insane people to keep trying to make it happen.”
In that moment, I knew. I am the insane person.
I am committed. I am invested. And yes, I will make it happen.
Trust Your Gut
When it comes to quitting, no one can tell you what to do. Your gut already knows.
If you can walk away and sleep soundly at night, then by all means, let it go and find your true passion.
But for me, in this chapter of my life, giving up is not an option.
Yes, it is the easiest path, but it is not my path. I believe business is a cycle of peaks and valleys, and I still have so much to learn to become the entrepreneur I want to be.
If I walk away now, I am not just closing a business; I am closing the door on my own growth. If I give up, I am essentially killing my dreams—and the better version of myself—with my own two hands.
Strength is Forged in the Mud
We learn the most when the lights are out. That is why I choose to stay in the game. I choose to unlock the next level through continuous learning and grit.
You don’t become strong by choosing comfort. You become strong by choosing to walk through the mud and dirt, taking the hits, and keeping your eyes on the horizon.
Fast forward to today, 2026.
Two years after asking that big question, I am still here. Hakme Beauty is still here. I am still struggling through the mud every day, but I am doing it with a persistence that is fiercer than ever before. I am here to turn the tables.
To You, Who Are Struggling
I don’t know who needs to hear this right now, but you are not alone!!!
The world is loud, and opinions are cheap. But no one knows the fire in your belly better than you. Quiet the noise. Ask yourself the question.
And if you choose to stay? Don’t just stay.
Put on your armor, embrace the fear, and give it everything you have left. Fight the battle you chose.
I have lived by this saying for the past few years:
“Put in the amount of effort so undeniable that even the universe cannot ignore you.”
